Competition. Competition analysis in

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The furniture industry indicates that the market is dominated by well-known brands with an established position. They also have high advertising budgets, which is why most customers go to them, not to small, local companies. According to data from , Poles most often buy in stores with the so-called the iron five, i.e. IKEA, Black Red White, Agata Meble, Bodzio and Abra. The international report by BR Studio from  indicates that the leading furniture stores with the highest number of unique user visits include Jysk  million visits, Agata . million visits and Black Red White  million visits. Ikea Marketing in the furniture industry Photo .Home page of the Ikea brand - for years the most popular furniture store in Poland. Source:


ikeaplpl Marketing strategies for furniture stores must also address the most common concerns of customers. These include primarily those related to transport safety, delivery costs and return options. Customers are also afraid of what a piece of Singapore Mobile Number List furniture will look like "in real life", which is why it is so important to supplement the product card with a detailed description, clear photos, visualization in specific interiors, and preferably demonstration videos. Sign up for the newsletter! E-mail adress Enter your email address What should marketing strategies for e-furniture stores be based onMarketing strategies for e-furniture stores should be based on several key elements that take into account the specificity of the industry and customer epectations. This is why the first step is to define the target group based on age, gender, location and interests.





For the furniture industry, the customer's age and life stage, awareness of ecological standards, quality, seasonality and fashion are also important. Once you know your target group, you can implement the net elements listed below. Website A user-friendly, in other words - easy-to-use website, is the basis for a furniture store. It helps build trust and credibility, encourages visitors to stay longer and make a purchase. The website of a furniture store must .