I recommend Felix's blog post “ Holistic landing pages

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In a figurative sense, this means: A pillar page supports your further content clusters and represents a solid basis on which you can build a comprehensive topic in the long term. This is why we often speak of a “main page” on which further relevant subtopics (content clusters) are teased. These additional pages are closely networked with each other and with the pillar via hyperlinks, which also makes things particularly interesting for SEO. Pillar page vs. holistic landing page In order to better understand the meaning and nonsense of a pillar page, we should first make relevant distinctions and clarifications of terms.


After all, every concept has its right to exist when it comes to user intent: A pillar page always Special Data consists of a main page (supertopic) and various thematically relevant subpages (subtopics), each with their own URL. On the pillar, all content clusters are teased and connected via text-based hyperlinks. The user should be directed from the pillar page to the more in-depth pieces and from there back to the pillar. A holistic landing page displays the entire content of a topic on just one URL. The magic words here are “focus” and “keyword selection”, because just because you want to cover a topic comprehensively, your text doesn’t have to become crazy lengthy.




It goes without saying that, despite the holistic approach, your keywords have to be coherent and not as fragmented as with a pillar. By the way: If you want to find out more about holistic landing pages and their relevance for SEO,– the better search results? “. Pillar Page vs Content Hub Now you already know what the difference is between a pillar page and a holistic landing page.But which category does a content hub actually fall into? A content hub is considered the home of your content and represents the basis of your entire content marketing strategy. Here you focus on multimedia content (text, sound, moving images, etc.), which not only - as with the pillar page - on are aimed at a specific topic, but rather show all your marketing activities on the internet and make them available to the user.