Adwords account using four levers

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Finally, regarding the optimization of your campaigns, consider adding personalized labels to your products according to the criteria you provide for them (profitability, sales price, margin, etc.). Also, we advise you to create three types of shopping campaigns: the first by product category the second according to the priority level the third most general Most important: optimize Google AdWords Before launching your digital strategy for the sales period, it is essential to check the health of your :


Budget : remain vigilant about your campaigns limited by a budget. When the sales launch, they may be limited earlier than usual. Thus, it is possible to use a script to create an alert about the use of your budget in real time. Auctions : invest in high-performance audiences Georgia Phone Number List and trigger positive auctions to develop your mobile traffic, particularly on weekends and Wednesdays which are favorable times for purchases.





Additionally, consider adjusting your bids around your store if you have one. Keywords : during sales, new keywords appear and queries on them increase quickly. Thus, this represents an opportunity to position your e-commerce site on keywords that you had not thought of and that you were not covering. The objective here is to optimize your coverage to ensure better visibility. Ad content : remember to include your new sitelinks if you have pages dedicated to sales on your site.