Questions competitors rank for

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You should see keywords where competing domains rank, but you don’t. You can then filter for question-type keywords that include words like “who,” “what,” “why,” “how,” etc. 5 content gap Find other questions There will always be questions that neither you nor your competitors rank for, and you can find these in Ahrefs’ Keywords Explorer. Just type in a few ‘seed’ keywords related to your site’s topic, then go to the Questions report. For example, our site is about SEO, so we’ll use “SEO,” “link building,” and “keyword research” as seed keywords. 6 keyword explorer 3. Decide if and where to provide answers Now that you’ve found some relevant and popular questions that people ask Google, you need to find a place to answer them. After all, Google can’t read out an answer from your site if it isn’t there. Here’s the basic process: 08 voice search.


Given that you probably found plenty of potential questions to answer in the indian phone number previous step, it’s worth starting with those you already rank for. You can then move onto keywords that competitors rank for, and finally, other keywords. Let’s go through the process in a bit more detail. Have you already answered the question? If you’re already ranking for a question, then chances are you’ve already answered it on the ranking page. That’s why we rank (in the featured snippet) for the question “how to start affiliate marketing.” Our affiliate marketing guide answers it with a shortlist of steps. 7 answer on page And it answers the question “what is affiliate marketing” with a short definition: 8 answer on page 2 If this is the case for your question, check the optimization advice in the next step.



Can you add the answer to an existing page? If you haven’t answered the question already, you’ll first want to consider whether it makes sense to answer it on an existing page. For example, we don’t rank for the question “what is guest blogging” because we haven’t answered it in any relevant blog posts. However, as we already have a post about guest blogging, it’d make sense to add the answer there. 9 answer not on page Just know that even if people are searching for a question, potentially by voice, it won’t always make sense to answer it. For example, take a question like “how to find all email accounts in my name.” 10 bad question Despite being a popular question, it wouldn’t make sense for us to answer it in our post about finding email addresses because it’s unrelated.