Market research How you collect and process data

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Audience for these brands can also help us think about how to design our focus groups and interviews. Semrush Market Explorer Market VS selected domains The bar chart on the left represents the audience age for each brand. The graph on the right shows the distribution between men and women. When we build our sample, we will need to ensure that we use this data to make our groups reflective of the market. Once you have decided which research methods to use, you need to establish a schedule, delegate responsibilities, and carry out tasks.

Step 3: Collect data for depends on the type of Phone Number List research method you are using. For qualitative research, such as focus groups or interviews, write down the answers and compare notes later. For surveys, you can create reports. Tools like Google Forms or Survey Monkey often offer free reports that organize your data, and even include illustrations where possible. For quantitative research, collect the raw data using a simple spreadsheet or more advanced data storage software. Once collected, tools like Google Data Studio or Tableau allow you to organize and represent the data in graphs or charts.



For our shoe company, we will collect qualitative data through our focus groups and interviews. We may also collect quantitative data using Semrush .Trends tools. For example, Semrush's Traffic Analysis tool provides traffic figures for a competing website. Here's a look at the main Saucony pages. Semrush Traffic Analysis Main Page Using the Top Pages report, we can discover which landing pages are receiving a high volume of traffic. For example, it could be a page with an upcoming product launch, like Saucony's Endorphin Pro+ shoes. Semrush Traffic Analysis main page example Promotional page for a new Saucony product In our focus groups, we might study customer reactions to this launch.