But we are talking about visual communication

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That helps explain why visual communication is so strong today. Images contribute to the speed of information because they can convey messages quickly. According to neuroscientists at MIT , the human brain can process images in just 13 milliseconds, much faster than text. More complex data, for example, can be transmitted simply and directly with images. If today's consumer has no time to waste and their attention is increasingly dispersed, establishing that communication in an instant is valuable. Ultimate Content Creation Guide for B2B Companies What are the best examples of visual communication in marketing? In everyday life, we see various examples of visual communication out there, such as traffic signs, the decoration of an environment or even the way people dress.

But we are talking about visual communication in the context Loan Phone Number List of marketing. So, now let us mention some examples where images are essential for businesses to communicate with consumers. Look: ADVERTISEMENT Visual identity Brand identity is the most basic and essential resource of visual communication. It brings together the set of visual aspects: — colors, fonts, textures, icons, etc. — that communicate the essence of the brand and accompany its products, packaging, advertisements and other materials. Generally, brands prepare a visual identity manual, which explains how these resources should be used and applied in different media without losing their essence.



See, for example, Uber's brand manual . UXDesign User experience design is geared toward websites and apps. Its function is to create the best user interaction experience with these types of applications, so that they can easily find and do what they want, without obstacles or difficulties. A good UX design is capable of contributing to the conversions of websites and applications, in addition to pleasing the eyes, achieving consumer satisfaction and engagement . Infographics Infographics are a great example of the use of visual communication to transmit complex information quickly and in a simplified way.