Your mind almost immediately flies

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The second at those who are almost on the verge of contacting the agency and they wonder whether it is better to rely on this one or that of your competitors. How to make the "baits" you have prepared for your audience visible? To do this, you can exploit the potential of and . Remember that this content will already represent a first screening between those who are interested in what you offer and those who, however, are still very far from purchasing. However, this is not the final step.  How to primarily select contacts? The form To prevent your Sales Team from wasting time unnecessarily with contacts that prove to be unsuitable for the core business or the characteristics of your B2B company, it is first of all necessary to define which criteria you want to consider from a selection perspective. For example: Budget. Especially if your company offers particularly expensive products and services, it will be advisable for the potential customer to have high investment possibilities; Authority.

Who do you want to contact you, the young trainee employee who isn't sure how to handle communication with your company or the company CEO, who has decision-making power? Need. What type of need does your contact have for which you can offer the best solution? Timing. How long should the purchase take? These are some criteria that you will need to keep in mind to make an initial and careful selection of your contacts. It is possible to avoid your sales department from having to Agent Email List call even those who have given you their number, but who in reality do not fully correspond to your Buyer Persona (for example, they do not have enough budget or do not demonstrate a need strictly related to your core business)? Absolutely yes. We are talking about an effective modification of contact forms. When you think of this term,  to that type of form to fill out with name and surname and address.





Email to get in touch with a company. In reality, in recent times the trend of lengthening and making contact forms more detailed is becoming increasingly widespread. This therefore allows us to replace the so-called "connect call", that type of phone call which generally lasts a couple of minutes and which the Sales Team makes with a contact to understand whether they can actually be considered qualified or not. What to ask in a detailed contact form? Typically, in addition to the traditional fields (first and last name, email address, telephone number), a B2B company should ask at least: Company name; Size of the company (number of employees); Company role of the person writing; Need (in this case it would be appropriate to include a check list); Budget available; Message. Can all this information turn a user away from the site? Surely a visitor could escape realizing that he has to fill in multiple fields, including some that are quite private (for example, the budget.