Economist Intelligence found that while

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Cyber Monday, Christmas, and New Year. The five-dayHindu festival Diwali is celebrated by more than a billion people and runs fromlate October to November. And in the US, Thanksgiving is worth a look on itsown, and not just in the context of Black Friday, which comes the day after.See this example of an email promotion for the big turkey day from non-alcoholbottle shop No & Lo’s email promotion. Screenshot of No & LowThanksgiving email promo Screenshot of No & Low Thanksgiving email promo InScandinavian countries, Christmas Eve is the pivotal celebration of the entireseasonal period.


Across the globe, millions of people celebrate the eight daysof Hanukkah, while the C Level Executive List African-American holiday of Kwanzaa culminates in acommunal feast called Karamu, usually on the sixth day in January. Top Tips:Create an annual calendar to note key events that happen in your targetlocations Develop content focused on events that matter to your target audienceCreate engaging, personalized content and develop product pages aimed at thosecelebrating these annual events Offer Deals and Discounts In Europe and the US,the final weeks leading up to Christmas Day present the most significant onlineshopping opportunities. Deloitte’s holiday survey indicates that consumers areplanning to make this holiday season memorable and will spend an average of $,,surpassing pre-pandemic figures for the first time. However, retailers are alsodealing with cost-conscious consumers who want to make the most of discountsand bargains this year.







spending hasincreased since , people are still being frugal in some categories such ashousehold goods and clothing while hotels and restaurants have seen a surge.Chart showing rise in spending from Economist Intelligence. Chart showing risein spending from Economist Intelligence. Top tips Leverage your email lists totarget them with personalized deals Offer discounts on popular products orservices on social media that will drive click-through and traffic Don'tunderestimate the value of loyalty schemes for customer retention Consider referralschemes that incentivize existing prospects or customers to spread the word andget new leads Plan for last minute shoppers by offering incentives like free ornext-day delivery and concessions on eGift options Prioritize