Consumer Research Some research focuses specifically

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unnecessary expenses. Competitor Research: Competitor research focuses on the competition to help us gain insights into how and make us aware of how our company can move forward. Viewing competitors' marketing campaigns It can help us learn from their strengths and weaknesses. Customer Segmentation Research: An important type of market research, especially for new businesses, is customer segmentation. These studies can divide the consumer base into groups in order to understand each type of consumer.


And they can help you create personalized campaigns tailored to each group. on canadian phone numbers better understanding consumers of a particular segment. By learning consumer behavior in detail Therefore, the more we understand our consumers, the greater our chances of attracting them. Product Development : For example, our sales have dropped significantly. and customer needs change Then we find that this product should introduce new features to make it more useful or convenient. Usability Testing : Usability testing focuses on the product. Focusing on how consumers use our products.




User experience) For example, we release an online sales application into the market. and get feedback from users to see if there are any bugs or other issues. Do we need to fix it or not? 3. Benefits of Market Research : For market research can provide valuable benefits to our company. So let's see how market research can help our company succeed. Help maintain a customer-centric approach : One of the most effective ways to stay customer-centric in our market research is to Using the Segmentation Targeting Position (STP) model, this marketing model involves: Segmentation, Targeting.